Theorists about genre
Hartley (1994) and Hodge and Kress (1988) - Genre limits creativity
John Hartley (1994) argues that 'genres are agents of ideological closure- they limit the meaning-potential of a given text'-
This suggests genre acts as a straight jacket, limiting creative potential.
Robert Hodge and Gunther Kress (1988) says genre 'controls the behaviors of producers of such texts, and the expectations of potential customers'-
This again suggests that genres s can limit creativity and often merely conform to the audiences expectations.
John Fiske (1987)-Genres reflect the zeitgeist
John Hartley (1994) argues that 'genres are agents of ideological closure- they limit the meaning-potential of a given text'-
This suggests genre acts as a straight jacket, limiting creative potential.
Robert Hodge and Gunther Kress (1988) says genre 'controls the behaviors of producers of such texts, and the expectations of potential customers'-
This again suggests that genres s can limit creativity and often merely conform to the audiences expectations.
John Fiske (1987)-Genres reflect the zeitgeist
John Fiske (1987) asserts that generic conventions 'embody the crucial ideological concerns of the time in which they are popular'-
This suggests that genres tell us something about the 'way of the world' in the time in which they are popular (the zeitgeist)
Rick Altman- Genre is progressive
Film theorist Rick Altman argues that there is no such thing as "pure" genre anymore. Genre is progressive, in that it will always change.
He says that generic conventions are very much a thing of the past. His theory suggests that audiences, in general have become tired of the same formula and need more to keep them entertained and to create appeal.
He says that generic conventions are very much a thing of the past. His theory suggests that audiences, in general have become tired of the same formula and need more to keep them entertained and to create appeal.
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